Brand Strategy & Visual Identity Development
READY FOR IMPACT?
Unleash the Power of Brand Strategy & Identity Development for Start-ups, Small Businesses & Visionary Leaders
Your brand is more than just a business—it’s an experience, a message, and a visual identity that leaves a lasting impression. Without a clear strategy and cohesive design, your brand risks blending in rather than standing out.
This session is designed to help startups, small businesses, and visionary leaders build a strong brand foundation with both strategy and identity. We’ll define your brand’s positioning, mission, and messaging while also crafting a compelling visual identity that reflects your values and resonates with your audience.
From developing a strategic roadmap to designing essential brand elements like your logo, colour palette, typography, and brand guidelines, this session equips you with everything you need to establish a memorable and impactful brand. Walk away with clarity, confidence, and a brand identity that sets you apart.
Ready to build a brand that looks great and works even better? Let’s make it happen!
WHERE YOU ARE NOW...
WHERE YOU WANT TO BE...
Your brand feels unclear and inconsistent.
You struggle to connect with your ideal audience.
Your visuals (logo, colours, fonts) don’t reflect your brand’s essence.
You lack a clear strategy to grow and stand out.
You’re blending in rather than making an impact.
A clear, compelling brand strategy that aligns with your vision.
A strong connection with your ideal audience.
A cohesive and professional visual identity (logo, colour palette, typography, and brand guidelines).
A roadmap to confidently build and grow your brand.
A brand that stands out and attracts the right opportunities.
Let’s take you from where you are to where you’re meant to be. Start your brand transformation today!
Brand Strategy - Intensive Session
Starting or growing a business can feel overwhelming, especially when it comes to branding. Without a clear strategy, your message may get lost, and your audience might not connect with your brand the way you intend. This Brand Strategy Intensive Session is designed to help startups and small businesses establish a strong brand foundation, gain clarity, and develop a roadmap for long-term success.
Investment:
£477
01.
Build a Strong, Standout Brand with a Clear Strategy!
What’s Included in the Session?
✔ Brand Foundations Audit – Review of your brand’s core elements: mission, vision, values, and positioning.
✔ Target Audience Clarity – Identifying your ideal customers and understanding their needs, behaviours, and pain points.
✔ Brand Messaging & Storytelling – Defining your unique brand voice, key messages, and how to communicate your story effectively.
✔ Competitor & Market Positioning – Understanding your industry landscape and how to differentiate your brand.
✔ Visual Brand Guidelines Overview – Guidance on colour palettes, typography, and brand aesthetics to create a cohesive look.
✔ Marketing & Content Strategy – Developing a plan for social media, website, and other key touchpoints to ensure consistent engagement.
✔ Action Plan & Next Steps – A personalized roadmap with actionable steps to implement your brand strategy with confidence.
Session Structure
2 x 90-Minute Sessions (held on separate days)
✔ Session 1: Brand Strategy Deep Dive – Foundations, audience, messaging, and market positioning.
✔ Session 2: Brand Identity & Marketing Strategy – Visual brand elements, content strategy, and action planning.
Bonus: Follow-Up Support
30-Minute Check-In Call (Scheduled within 2–4 weeks after the sessions)
✔ Review progress and implementation
✔ Answer any questions and provide additional guidance
✔ Adjust strategies if needed to ensure continued growth
Let’s build a brand that stands out and connects!
Ready to get started?
Brand Identity Development
02.
The Visual Identity - Essentials
PACKAGE 1:
Your brand is more than just a logo—it’s the story you tell, the emotions you evoke, and the legacy you leave. At The Digital Brand Boss, we’ve crafted three tailored packages to help you bring your vision to life and stand out with purpose and impact. Whether you're building from scratch or elevating an existing brand, we have a solution for you.
Ideal For: Startups, side gigs, and small businesses just beginning their journey.
The Visual Identity Essentials package is the perfect foundation for building your brand. It provides all the essentials needed to establish a professional, cohesive visual identity that captures your mission and sets you apart from the competition. Designed with startups and small businesses in mind, this package ensures you take your first steps with confidence.
What’s Included:
✔ Brand Discovery Session: A brief questionnaire or 30-minute consultation to understand your needs and goals.
✔ Primary Logo Design
✔ Secondary Logo Design
✔ Submark & Brandmark Logo
✔ Curated Colour Palette: 3-5 handpicked colours.
✔ Brand Pattern
✔ Typography Guide: Font recommendations tailored to your brand.
✔ 2-Page Basic Brand Style Guide
Deliverables:
✔ Final logo files (JPEG, PNG, and vector formats).
✔ PDF of the brand style guide.
Timeline: 4 business weeks (We'll guide you through the design process and review along the way)
Step-by-Step Design Process
TO VIEW THE
Investment:
£347
The Visual Identity - Pro
PACKAGE 2:
Ideal For: Startups, growing businesses, and entrepreneurs looking to refine and elevate their brand.
The Visual Identity Pro package is ideal for businesses that are ready to grow and need a polished, cohesive brand identity to connect with their audience effectively. This package provides a suite of tools to enhance your brand’s presence and establish consistency across all touchpoints.
What’s Included:
✔ In-depth Brand Discovery & Strategy Session: A full 60-minute session to map out vision, mission, audience, and messaging.
✔ Primary Logo Design
✔ Secondary Logo Design
✔ Submark & Brandmark Logo
✔ Comprehensive Colour Palette: 5-7 colours including accent shades.
✔ Brand Pattern
✔ Advanced Typography Guide & System: Font pairings for headings, subheadings, and body text.
✔ Brand Style Guide: 4-6 pages covering logos, colours, typography, and imagery guidelines.
✔ 2 Business Card Designs
✔ Social Media Strategy Guide: What to post, when to post, and how to attract your audience.
✔ One-Page or Landing Page Website (designed on Canva, WordPress, Hostinger, or Squarespace)
Deliverables:
✔ Final logo files (JPEG, PNG, and vector formats).
✔ PDF of the expanded brand style guide.
✔ Editable templates (e.g., Canva or Adobe files).
✔ Website files.
Timeline: 4 business weeks (We'll guide you through the design process and review along the way).
Step-by-Step Design Process
TO VIEW THE
Investment:
£657
The Visual Identity - Ultra
PACKAGE 3:
Ideal For: Startups, established businesses, organisations, and visionary leaders aiming for the ultimate brand transformation.
The Visual Identity Ultra package is the ultimate solution for businesses and organisations seeking a bold, lasting impact. This bespoke offering ensures every detail of your brand is meticulously crafted to reflect your vision and resonate deeply with your audience. Elevate your brand to the highest level of professionalism and sophistication with this all-inclusive experience.
What’s Included:
✔ Comprehensive Brand Strategy Workshop: A full 90-minute branding session to map out vision, mission, audience, and messaging.
✔ Complete Logo Suite: Primary, secondary, submark, and brandmark variations
✔ Extensive Colour Palette: Core colours, neutrals, and accent options.
✔ Advanced Typography System: For both print and digital use.
✔ Comprehensive Colour Palette: 5-7 colours including accent shades.
✔ Brand Pattern
✔ Full Brand Guidelines: 10-15 pages covering brand elements, tone of voice, imagery style, and more.
✔ Brand Collateral: Templates for up to 4 items (e.g., business cards, letterheads, social media kit, email signatures).
✔ Social Media Branding: Set up up to 3 profiles and 4 banner designs.
✔ Social Media Strategy Guide: What to post, when to post, and how to attract your audience.
✔ 1-5 Custom Web Pages
✔ Launch Support: To introduce your brand to the world.
Deliverables:
✔ Final logo and design files (JPEG, PNG, vector formats).
✔ PDF of the comprehensive brand guidelines.
✔ Editable files for templates and assets.
✔ Custom Website files.
Timeline: 4 business weeks (We'll guide you through the design process and review along the way).
Step-by-Step Design Process
TO VIEW THE
Investment:
£1,107
Each package is designed to give your brand the edge it needs to thrive. Whether you're just starting or ready to elevate your business, we’ll help you create a visual identity that speaks to your audience and sets the foundation for long-term success.
“I had an incredible brand strategy session with Sarah, and her insights were invaluable. She helped me identify key skills I already have to better support the women in NourishHer and guided me in setting up a clear structure to bring my vision to life. Sarah’s expertise and actionable advice gave me the clarity and confidence I needed to move forward with purpose!”
DEBORAH ADEWUSI - WELLNESS & MENTAL HEALTH EXPERT
★★★★★
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